Backup Review (www.BackupReview.info) has been reporting on the online backup and storage market since 2004, the same time as DataPreserve launched its services. Over the years, they have maintained a steady focus on one topic - online backup and storage. As the market continues to heat up and new providers flood the Internet, Backup Review is the one rock solid piece of web-real estate that has unbiased reviews and connections to the CEOs of all the major players in the online backup game.
Backup Review was founded by Mamush Heayie over in 2004 as a portal for updated information on the then nascent online backup business. Back then, names like Carbonite and Mozy did not exist, and the biggest competitors in the market were tape backup systems and overall lack of awareness of the capabilities and benefits of online backup. Backup Review featured a then unique top 25 list of online backup companies, a mix on backup software and online backup service providers that has since emerged as a standard indicator of top players in the market.
When I spoke to Mamush via phone last week, I could tell his passion for the online backup market was undiminished with time, in spite of keeping up with growth. Explains Mamush, “We started as a home for online backup and data storage information on the web. With small dedicated staff, we have managed to create and maintain a single location where market news, blogs and other social media, and press releases can be accessed quickly. Our website also features directory, reviews and exclusive CEO interviews with many of the major players and influencers.”
Backup Review has expert editorial oversight – still important in the age of social media. This gives BackupReview.info more credibility than many blogs that may be less professional. Mamush says, "We are in business to promote online backup and data storage companies. Period."
The result of this effort is a well trafficked portal, visited by a targeted audience that allows backup companies to advertise to their audience in a cost effective manner. Mamush explains, “We offer a location for banner ads for branding as an alternative to expensive Google key word advertising. Today’s consumers are educated and most will search for reviews of interest before they purchase any product or service. Those searching for “Online Backup Review " will find our site on page one, line one in all search engines."
Indeed, prime online backup keywords such as “online backup”, “remote backup”, and a host of similar terms have a Goggle cost-per-click (CPC) of over $10, making advertising a pricy proposition. Backup Review offers a sensible marketing alternative to Goggle advertising for online backup companies needing to brand themselves in this space.
The site retains its non-biased format, allowing people to see reviews and other content but not supporting any affiliate programs or Goggle ads. As such, it is referenced by other publications, such as USA Today, when they need the in-depth understanding of the market. The detailed reviews can reach ten pages with screen shots, giving solid data to the online backup purchasing decision maker.
According to Mamush, there are close to five hundred online backup companies. This growth necessitated the expansion in June 2009 of the Backup Review Top 25 List to the new Backup Review Top 75 List of online backup companies. The new list is segmented into three markets - Consumer - for the general consumers, Small Medium Business (SMB) - for small and medium businesses, and Enterprise - for large enterprise corporations. DataPreserve appears in the top SMB companies.
With the current buzz about cloud storage, we can expect that the staff at Backup Review will be busy keeping abreast of the new players as they continue to provide a forum for intelligent discussion on online backup and storage.
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